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What makes a good Web Analytics Solution?
Lets start with the basic question. What is web analytics? Your website get traffic from various sources. Sometimes you spend money to get that traffic. This can be by way of PPC advertising or investing in S.E.O. Then there are social media campaigns, video marketing etc.. Now, the traffic that comes to your website on account of all this has to be studied and you should have a way to figure out your return on investment. This is the information that a web analytics solution tries to gather. You can use the data gathered by web analytics and make sense of it and use the information to modify or change your strategy with regard to your website traffic. You can even get ideas on how to bring your site higher in s... Read more »
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