The all-new BMW i8. Official Launch Video.

The all-new BMW i8. Official Launch Video.

Video Analysis for The all-new BMW i8. Official Launch Video.

February 10, 2014

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The all-new BMW i8. Official Launch Video.

With its fascinating holistic concept, the BMW i8 brings the vision of a modern and sustainable sports car to life. The highly-emotional design immediately makes it clear what qualities the BMW i8 has to offer. Dynamic proportions show off its acceleration potential even when it’s standing still; and yet it doesn’t rely on being a pure-blooded sports car. Its aesthetics always follow a functional goal: for example, more aerodynamics for maximum efficiency and absolute performance.

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