BMW i8 Attitude.

BMW i8 Attitude.

Video Analysis for BMW i8 Attitude.

May 15, 2014

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BMW i8 Attitude.

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Share your story with #BMWstories or visit http://bmw.com/bmwstories .

Even the creation of the BMW i8 is outstanding. It was designed and developed from scratch. The result: a plug-in hybrid with sporty performance and the consumption of a compact car.

The commercial "Attitude" visualises the fact that the BMW i8 is not just a fantasy, but reality. Not just a concept car, but a plug-in hybrid fit for the road. Incontrovertible proof of BMW’s technological leadership and optimistic, smart, self-confident attitude. The British actress Mickey Sumner features in the TVC.


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